Prompts — how we discover them, and how you can add your own

TL;DR — We auto-generate an unbranded, long-tail prompt set for you based on what you actually do. You can add, edit, or remove any prompt at any time. We enforce a minimum length and a no-brand-in-prompt rule to keep your score honest.

Where the initial prompt set comes from

The moment you add your domain, we build a first prompt set by combining:

• Your website content — the pages we scrape at onboarding
• Your industry — inferred from your site and (optionally) confirmed by you
• Your competitor set — auto-discovered from same-category signals
• Your product surface area — the specific things you sell / offer

We then generate 10–20 prompts your buyers would realistically type into an AI engine. Each one is:

• A full question, six words or longer
• Unbranded (your brand name never appears)
• Category-relevant (the AI would legitimately consider you)
• Comparable across engines (identical prompt hits all seven)

The no-brand-in-prompt rule

If your brand name is in the prompt, of course the AI will mention you. That inflates your score with false positives. We reject any prompt that contains your brand — from us, from imports, from manual entries.

If you want to see how AI engines describe your brand specifically, use the Brand Prompts sub-tab, which is scored separately and doesn't roll up into your headline visibility %.

The six-word minimum

Anything shorter than six words behaves like a keyword, not a prompt — and keyword-length queries give noisy, non-representative results from AI engines. If you try to add a shorter prompt, the app suggests a fuller version.

Adding your own prompts

You always know your buyers better than any auto-generator. Add prompts by:

• Typing them in directly (respects the two rules above)
• Pasting a batch from a CSV
• Asking Daavid on your strategy call

Editing or removing prompts

Every prompt has an inline menu:

• Pause — stops scanning it but keeps history intact
• Edit — rewrite the wording; historical data stays under the original wording
• Remove — deletes it from your project

Prompt cadence

Every active prompt is scanned across all seven engines once per day. Higher tiers scan more prompts; the exact per-plan limit lives on the pricing page.

How prompts become content

Every prompt with a low or zero score gets flagged as an opportunity in Content Studio. From there, one click turns it into a drafted post, thread, or article designed to close the gap.

That's the closed loop: prompt → gap → draft → publish → re-scan → score moves.